WHEN TYPE BECOMES STEREOTYPE: The Problem with Over-Generalized Labels

“I start tuning out when type becomes stereotype.” That line came from my fellow Integral Master Coach, Michael Lamberti, during a recent exchange we had on LinkedIn, and I haven’t stopped thinking about it. In his post, Michael noted that some psychometrics teachers make irresponsible generalizations about their tools. And he’s right. I attended a workshop where a teacher told us that a certain personality type only had half of their emotions to work with. It made me roll my eyes so hard I could see my brain.

Personality frameworks and psychometric tools can be game-changing in leadership development, but when type turns into stereotype, we stop seeing the human being in front of us. It’s like mistaking a rough sketch for a finished painting. And when frameworks are distilled down too far, they risk becoming little more than an over-generalized sketch of the individual.

I’ve seen it happen in my work with teams, too. Someone reads their Enneagram Type 7 description to the group, and everyone around them assumes they must be the extroverted life of the party. A leader is tagged as an Insights “Cool Blue,” so the unspoken expectation is that they’ll be meticulous, logical, and great at budgets. Or someone is identified as a Myers-Briggs 'ENTJ,' and the stereotype is that they’ll automatically be a bold, take-charge executive. The problem is that these shorthand labels can blind us to a richer sense of a person's wiring: their values, communication preferences, decision-making styles, quirks, blind spots, limiting beliefs, assumptions, and untapped strengths. When we collapse someone down to the boilerplate description of a single 'type', we miss the richer, more complex portrait right in front of us.

 

THE DANGER OF ONE-DIMENSIONAL LABELS

Psychometric tools have enormous value. I use them frequently in designing coaching programs to meet my clients where they are, and to help me calibrate our live 1:1 coaching sessions. These tools can shine a light on how we process information, what motivates us, and how we’re wired under stress. But even when we make use of all the rich and robust aspects of a single psychometric model, it still offers just one window into a person. To see someone fully, we need to look through multiple lenses, each revealing different aspects of who they are and how they show up.

The danger comes when we let that single lens define the person. A DISC “C” detail-oriented leader may not actually be strong at planning or follow-through. An “influencing” style might not guarantee charisma or natural leadership. Labelling in this way becomes lazy shorthand and robs us of the deeper nuances of the real, evolving human sitting across from us. This is often how stereotypes are born: each of these psychometric tools has robust depth, with multiple layers of nuance and insight, but when people only memorize or repeat the surface-level summary, the richness is lost, and a flat stereotype takes its place.

This isn’t a new problem. Research on personality assessments has long cautioned against treating results as static or predictors of success. These tools reveal tendencies and preferences, not absolutes. And yet, I still hear leaders in meetings say things like: “Oh, she’s an Insights Yellow, she’ll love this project,” or “He’s an Enneagram 9, so conflict will always be hard for him,” or “Her Myers-Briggs ‘I’ is too high to be successful in that role.” That’s not development; that’s stereotyping.

 

WHY A DASHBOARD IS BETTER THAN A SINGLE GAUGE

Think about the dashboard in your car. When going on a road trip, you wouldn’t rely only on the speedometer and ignore the fuel gauge, oil pressure, or engine lights. Understanding people (and ourselves) also requires us to pay attention to a dashboard of indicators.

Here’s what that looks like in practice:

  • Psychometrics give you a single lens on patterns and preferences.

  • Feedback (formal and informal) gives you an external lens.

  • Self-observation exercises looking for patterns and behaviours adds a third.

  • Context and environment matter too; how someone shows up can shift depending on culture, stress, and team dynamics.

  • Values and motivators offer another gauge, revealing what drives someone beneath the surface.

  • Experimentation shows you what happens when you try something new, then reflect on the gap between what you expected and what actually happened.

  • Coaching conversations, 360s, and stretch assignments each add data points to your dashboard.

The more gauges you can read, the more accurate your navigation becomes. Lean on just one, and you may think you’re cruising along safely, while in reality you’re going to run out of fuel in 20 kilometers.

 

MICHAEL LAMBERTI ON THE ENNEAGRAM

This is where I circle back to Michael’s terrific work with the Enneagram, a tool that, when used to its full depth, can surface profound insights about motivation and growth edges. It’s one of the most accurate and robust psychometric tools out there. But his caution is the same as mine: reducing people to stereotypes does them a tremendous disservice. If you’re curious to go deeper into the Enneagram and its applications for leadership, I encourage you to check out Michael Lamberti’s offerings on Substack and LinkedIn. He’s an excellent resource.

 

SO WHAT SHOULD LEADERS DO?

If you’re a leader using psychometric results to guide development, here’s my invitation:

  • Treat assessments as conversation starters, not finish lines.

  • Resist the urge to let a label explain away deeper nuances or complexity.

  • Stay curious about contradictions: the “introvert” who loves public speaking, the “detail person” who thrives in chaos.

Your team is made up of multi-layered, surprising, sometimes contradictory human beings. Honour that complexity. When type becomes stereotype, you stop seeing potential. But when type is just one gauge on a broader dashboard, you get a far truer picture of the leader – and the person – in front of you.

And when it comes to your own development, choose a coach who works with multiple lenses. A one-dimensional coaching approach will give you a single rough sketch of yourself, which may or may not be useful. The most effective coaches bring in a variety of perspectives and lenses. In Integral Coaching, for example, we look through six interwoven lenses and more than 20 sub-lenses that explore different dimensions of a client’s way of being. Executive coaching then adds further angles such as live observation, feedback, and triangulation with the client’s leader, reflection on developmental objectives, and real-world experimentation. Together, this layered approach offers a far more complete picture of who someone is and how they can grow.

 

YOUR COACHING CHALLENGE

This week, make it a practice to notice when you or others fall into shorthand labelling. Each time you hear someone say, “She’s a Yellow,” or “He’s so Type 8,” pause and treat it as a piece of data – but not the whole story. Your challenge is to experiment with the mindset that ‘people are layered, dynamic, and evolving’ in your daily interactions.

Here’s how:

  1. Observe one colleague through the lens you normally use, and label them. For example, my go-to lens is the Enneagram, so I would choose a person, and label them with what I think is their Ennea-type (E7w6).

  2. Now, look at that colleague through at least three different lenses (eg: their behaviour under stress, their underlying motivators, their communication style, their values, their interpersonal skills, the cultural or team context they’re operating within, their internal mindset or state, and the systems or structures influencing them). These additional perspectives reflect the inner world, outer behaviour, relationships, and environment, all shaping who someone is and how they show up.

  3. Journal a brief reflection: What were the built-in assumptions you made when you first typed them? What additional insights came when you looked again through additional lenses? Where did your assumptions limit your ability to see them fully before?

  4. Next, try a small experiment in a conversation with this person: frame a question that draws out the very differences you noticed in your reflection. For example, if you assumed they were detail-oriented but discovered they are more motivated by big picture impact, ask what outcomes feel most meaningful to them. If you assumed they avoid conflict but saw signs of strongly held values under pressure, ask what principles guide them when the stakes are high. Pay attention to how their answers confirm, challenge, or expand your assumptions, and consider how you might adjust your approach to meet them where they actually are, rather than where you thought they were.

People are never one-dimensional. They are shaped by inner states, observable behaviours, relationships, and environments. When you consciously widen your view, you start to see the whole layered painting rather than just the roughly sketched outline.

If you’d like support building your own dashboard of lenses and experimenting with them in real life, reach out for a free exploratory conversation at www.leslierohonczy.com. I’d love to be your coach.

WHEN CANDOUR BACKFIRES: The Risk of Being “Too Real” At Work

Every leader knows that knot-in-the-stomach feeling before saying something tough. You spot a flaw in the strategy your boss is championing. You need to tell a high performer that their style is alienating the team. Or you’re about to voice the only dissenting view in a room full of nodding heads. These moments test your courage. And they test your skill. Because candour can land like a gift or a gut punch.

 

WHEN CANDOUR CLOSES DOORS

I once worked with a talented, passionate woman who proudly called herself a “straight-talker.” Her feedback was always honest and never sugar-coated and many colleagues, including me, valued her candour, even if it was sometimes hard to hear. She genuinely believed that being blunt built trust. The problem? Over time, some of her colleagues started describing her as prickly, demanding, and impossible to please. She had strong ideas about what needed to change, but no one wanted to listen. Her accuracy wasn’t the problem. Her delivery was.

That’s what happens when candour is used like a blunt instrument. We think we’re being authentic, but what others hear is harshness or judgment. Instead of opening doors, it slams them shut.

Bravery and bluntness aren’t the same thing. Saying the tough thing in its rawest form isn’t courageous, it’s lazy, and it often triggers defensiveness, sidelining the very point we’re trying to make. When people feel attacked, their stress response kicks in: cortisol spikes, reasoning plummets, and they literally can’t process what we’re saying. The harder we push, the more they resist. Real bravery is being intentional and skilful, delivering the hard truth in ways that keep people open long enough to be able to take it in.

Harvard’s Professor of Leadership Amy Edmondson has shown through her groundbreaking research on psychological safety that people can only absorb tough feedback when they feel safe in the relationship. Neuroscience confirms this: when people feel threatened, cortisol floods the system and reasoning goes offline. Practical tools like the SBI model (Situation–Behaviour–Impact) help ground feedback in specifics, while Kim Scott’s Radical Candor highlights that true candour means challenging directly while caring personally. Used together, these insights show that candour done well strikes a balance that keeps people open rather than defensive.

I once worked with a senior leader at a Canadian non-profit who needed to push back on her board chair’s aggressive expansion plans. Her instinct was to challenge him directly at the next Board meeting, but she understood that would likely create resistance. Instead, she framed her intent around protecting the organisation’s reputation, backed her points with financial data, and raised her deeper leadership concerns privately. The conversation led to a more sustainable plan. No fireworks, no fallout, just progress.

Candour only works if the other person stays open. That means paying attention to how, when, and where you say it. Here are a few ways to do that:

  • Frame your intent. Signal why you’re raising the issue. “I want to flag something that could help us avoid risk.” That shifts you from critic to ally, putting you on the same side of the table, looking at the problem together.

  • Ground in specifics. Vague feedback invites defensiveness. Concrete examples invite reflection.

  • Ask questions. They turn confrontation into collaboration. “What do you think was happening there?” lands differently than “You always interrupt.”

  • Pick your stage wisely. Some truths belong in private, not in front of a crowd. If your feedback could cause embarrassment or touches on personal behaviours, it should be delivered one-on-one rather than in a group setting.

  • Choose timing with care. At the end of a long day, or during a challenging event, even valid feedback can feel like an attack.

  • Balance candour with care. Acknowledge strengths or intentions alongside the tough message.

  • Check your motive. Are you trying to help, or just venting? Only the first one builds trust.

  • Watch non-verbals. Notice body language and tone to gauge how your message is landing. And don’t assume you’re right. Check in and ask.

 

WHEN “TOO REAL” IS JUST SELF-INDULGENT

We’ve all heard someone brush off someone’s reaction to their harsh comments with, “I’m just being real.” At first, that sounds admirable. Who doesn’t want authenticity? But “being real” can quickly become careless. If your candour leaves people bruised, blindsided, or frustrated, that’s not candour. That’s self-indulgence. Dumping unfiltered thoughts might clear your conscience, but it won’t build trust.

Real candour is relational in that it makes your message useful for the person receiving it. That means choosing words that invite reflection, balancing critique with acknowledgement of strengths, and checking if the timing will allow the other person to take it in fully. Without this calibration step, “just being real” is just offloading.

 

TWO SIDES OF THE CANDOUR COIN

One senior leader I coached was working on taking up her full leadership space in her new role on the executive team. She realized that she needed to give her peers feedback that their aversion to risk was stifling innovation. “We’ve always done it this way” had become the default mindset, and any fresh ideas from below were met with suspicion or dismissed as too ‘out there’.

Her instinct at first was to stay quiet, to avoid being labelled as disruptive or reckless. Instead, we focused on carefully preparing her for this crucial conversation. During the executive committee meeting, she clarified her motives and framed her candour as being in service of the organisation’s growth. She highlighted specific missed opportunities and tied them to the organisation’s own goals around customer growth. Because she chose her timing and messaging wisely, her peers stayed open. What could have been dismissed as contrarian turned into a real conversation about risk-friendly, test-and-learn innovation pilots.

Another executive client faced the opposite issue. He had a reputation for sharp wit and “telling it like it is.” His communication style got laughs, but it also made colleagues become guarded around him, nervous at the prospect of becoming his next punchline.

Over time, he realised that his humour was a shield for his own insecurity about being challenged. Jokes let him stay one step ahead of others and avoid vulnerability. Once he understood that pattern, he experimented with softening his delivery, clarifying his intent, and creating space for others to respond. By taking the risk of being more open, he shifted from sarcastic critic to trusted challenger, and his candour started to build, rather than break, relationships.

 

YOUR COACHING CHALLENGE

Candour is essential for trust, culture, and performance. Without it, leaders become echo chambers. With it, they spark growth, accountability, and innovation. The risk lies in mistaking candour for a licence to say whatever you want, without considering how it will land with others.

Here’s a quick practice that combines courage with care:

  1. Identify your audience. Ask yourself: Is this the right audience, and the right moment for them?

  2. Check your motive. Are you speaking to help the other person grow, or to clear your own frustration?

  3. Frame your intent. Start with why you are raising it, so the other person knows your purpose is constructive.

  4. Ground in specifics. Share clear examples of what you saw or heard and describe the impact.

  5. Balance with care. Acknowledge a strength or positive intent alongside your challenge.

  6. Ask, don’t tell. Invite reflection with a question that keeps the door open.

  7. Pair challenge with care. As you raise the hard message, make it clear you respect and value them, and you genuinely care about them.

  8. Reflect and revise. Notice what happens: do people lean in and open into conversation, or shut down and disengage? The difference will tell you how skilfully you’ve used candour.

Candour is a leadership skill that can build trust and momentum when used with care, or that can erode relationships when used carelessly. Mastering the art of speaking truth to power with the right amount of candour can be a real career booster when done well. If you want to strengthen your ability to deliver tough truths in ways that keep people open and engaged, executive coaching can help. Reach out for a free exploratory conversation at www.leslierohonczy.com to learn how coaching can support your leadership growth.