| LESLIE ROHONCZY |
Mobile: (613) 863-8347
leslierohoncy@live.com
SENIOR STRATEGY & CHANGE MANAGEMENT LEADER
Creative and dynamic senior leader offering more than 15 years of strategic direction, development and advancement of corporate mandates and objectives. Results-focused with proven ability to connect strategic planning with operational performance, through change management, relationship-based leadership and excellent motivational skills. Strengths in:
- Change Management & Integration
- Corporate Strategy, Planning, Management and Governance
- Corporate Communications
- Leadership Development / Mentoring
PROFESSIONAL EXPERIENCE
EXPORT DEVELOPMENT CANADA, Ottawa, Canada,
2006 to present
Director, Integration Working Group
In 2005, EDC undertook a multi-year organizational re-alignment of all lines of business, to achieve an integrated business model. As an Integration team member in 2006, I led the performance management initiatives associated with the transformation to sector-focused business teams and effective customer relationship management. I worked throughout the organization to influence and develop a comprehensive planning framework linked to environmental scans and sector-focused planning. I led key initiatives that sustained and grew momentum, including performance management & measures, and influenced key change management & communications initiatives, process enhancements, CRM, training, information management, team-building and leadership development activities. Currently, I am leading development of corporate service standards, Executive portfolio monitoring and communication, and have just completed project management of the regionalization of EDC's Underwriting.
ACHIEVEMENTS:
- Mapped the corporate workforce capacity against corporate demands, and recommended revisions to processes to improve efficiency and project delivery
- Seeded & incubated strategic change management ideas and initiatives to address enterprise-wide cultural change undertaken throughout EDC
- Developed Corporate Communications to broaden awareness and acceptance of change
- Developed Strategic Planning Framework, integrated with Corporate Business Planning
- Designed Performance Management Framework: Executive Scorecards / Line of Sight
- Directed strategic use of reporting information to support new integrated model
EXPORT DEVELOPMENT CANADA, Ottawa, Canada
2004 - 2006
Director, Information Technology Strategy
Contributed to the future direction of the Business Solutions & Technology Group (BS&T) and complimented IT insight with exposure to the corporate view. Influenced corporate direction and attainment of corporate strategic objectives, through collaboration and innovation.
ACHIEVEMENTS:
- Created the Corporate IT Strategy and its key components: Business Environment, Vision and Mandate, Governance, Guiding Principles, Technology Environment, Financial Highlights, Corporate IT Strategic Objectives, Investment Criteria, Major IT Initiatives, and Key Metrics. EDC's Corporate IT Strategy was approved by the Board of Directors, and a summary was included in EDC's 2006-2010 Corporate Plan
- Created and led the Enterprise Strategy Planners (ESP) group, a forum of corporate Strategy leaders to share ideas, feedback and strategy concepts
- Developed and implemented the BS&T Balanced Scorecard to measure and communicate the value of technology to the Corporation, ensuring full alignment with EDC's corporate strategic objectives. Validated existing strategy measures (Value for Money) and performance management metrics (Total Cost of Ownership)
- Co-led development & implementation of Human Resources Job Classification Framework for BS&T (250 resources), which was subsequently rolled out to the corporation at large. Developed classification categories, led project management, strategic communication and delivery. Received Recognition Award for development of strategic communication tools that prepared the Management Team for implementation to all employees
- Implemented and led the BS&T rolling corporate plan and management plan processes, ensuring alignment with corporate plan requirements and financial planning process
- Developed & implemented annual Communication Plan to address a broad range of communication challenges, including demonstrating technology value, achievement of strategic objectives, and improvement of internal communications
EXPORT DEVELOPMENT CANADA, Ottawa, Canada
2001-2004
eBusiness Manager
Directed eBusiness Strategy, Channel Integration, Benefits Realization and Investment Return, and eBusiness operations through eMarketing, eSales and Web Site Operations Teams. Delivered key Web projects on time, budget and scope. Developed effective financial planning (short-, mid-, long-term), administration, and human resources planning, motivation and team building. Managed a team of 12 technical and professional resources.
ACHIEVEMENTS:
- High-level, 3-5 year Strategic eServices Delivery Plan, through collaboration with key stakeholders, business teams, consultants and best practices.
- Implementation, management & control of key business processes, resulting in process efficiency improvements and effective resource usage (internal & external)
- Team training plan enhanced team capabilities, increased productivity & efficiency.
- Web Marketing team focused on customer growth initiatives, including development of quality leads/calls to conversion, business intelligence to continuously evolve conversions, consistent online customer satisfaction improvements, and online customer retention
- Created eSales initiatives team to increase direct Web sales, indirect (Web-induced) sales, measurement of ROI, continuous process improvements
- Initiated and lead development and deployment of corporate-wide Content Management Process, followed by implementation of CMS system
NORTEL NETWORKS, Ottawa, Canada
2000-2001
Hospitality Marketing Manager, Enterprise Solutions
- Developed and led Enterprise Solutions Marketing for Nortel's Hospitality Solutions sector
- Developed & implemented annual Marketing Plan, Vertical Business Plan, Project Plans, Events Plans, and effective customer-facing Communications
- Creation & project management of collateral development, ensuring effective communications delivered on time, budget and scope
- Organized & led global network of Marketing primes to ensure consistent messaging, coordinated efforts and budget efficiencies
- Managed Marketing budget of >$400K
NORTEL NETWORKS, Ottawa, Canada
1999-2000
Manager, IS Communications, Information Services
- Led global team of communication professionals to deliver targeted, effective communications throughout Nortel on behalf of the CIO
- Led IS Communication Prime Network: 35 communication managers located worldwide, to ensure consistent messaging, coordination of efforts and brainstorming opportunities
- Team performance management, owned & developed IS Communication processes, ensured adherence to process, delivery of IS strategy to communication specialists, developed strategy for IS web portals, oversaw creation of online IS news site, and resourcing allocation
- As IS Business Management & Strategy Core Team member, contributed to development of IS strategic direction and operational tactics
- Managed operations budget of >$680K
NORTEL NETWORKS, Ottawa, Canada
1998-1999
Communications Prime, Time To Market (TTM)
As core team member, provided strategic communications direction to VP and core team in support of effective development, deployment and acceptance of the Time To Market (TTM) product development process throughout all Nortel Networks lines of business:
- Led TTM Communications extended team within individual Nortel Networks business units.
- Led the TTM Communications Council to facilitate cross-business-unit communications.
- Developed and refined marketing strategies & communications tools for TTM deployment.
- Provided consultation to business unit communications primes on strategic direction.
- Creative and marketing direction in development of TTM web site and communications vehicles, including corporate videos, to further market TTM to lines of business.
- Identified new communications opportunities for business units, and within the organization.
- Managed communications budget of $350K
THE OTTAWA CITIZEN, Ottawa, Canada
1994-1998
Customer Marketing Specialist
Provided strategic and tactical direction to Advertising sales staff regarding customer focus, development of advertising opportunities, and marketing positioning. Created marketing presentations for internal and external customers by researching & writing the presentation strategies, development of advertiser campaign materials & collateral. Delivered special projects to Advertising management group, including analysis of special niche market publications and electronic media, on the potential value, reach, and return on investment.
EDUCATION
Essentials in Business Administration (EBA) Certificate
York University (Schulich School of Business) Toronto Canada
Strategy, Risk Negotiation & Team Leadership
Professional Development Institute (Harvard University Affiliate)
Project Planning, Analysis and Control
George Washington University for Nortel Networks
Commercial Arts: Marketing, Advertising, Graphic Design
Algonquin College
ADDITIONAL TRAINING
- The Front End of Innovation: Best Practices, Tools & Techniques (Product Development and Management Association)
- MetaMorphosis: Breakthrough Business Performance (META Group)
- Creative Thinking Facilitation: DeBono Thinking Styles (Hay Group)
- PCM: Process Communication Model ? Leadership Stream (Spencer Schenk Capers)
- Net.Finance 2004: Multi-Channel Financial Services Marketing Strategy
- Critical Thinking: Paradigm for Peak Performance (Canadian Management Centre of American Management Association
- Project Presentation Skills (Nichols Consultants)
- Effective Web Strategies: Summit on Web Service (DCI University, Online Learning)
- Advanced Performance Management: Performance Standards; Communicating for Effectiveness; Conflict Resolution (EDC Learning & Development)
- Leadership Process: Motivating Achievement (Spencer Schenk Capers)
- Interpersonal Skills (Fred Pryor Seminars)
- Managing Multiple Projects, Objectives & Deadlines (SkillPath)